I tend not to buy into the Celebritary hip. I don't buy the glossy mags, or buy the papers which gossip about their lifestyle and know nothing about their lifestyle. While I do follow certain 'celebs' I think of them more as stars, who have a talent I recognise and admire. I do buy into following James Marsters, Christian Kane etc. I want to know about their projects, what they will be involved in next. I do hear about their personal lifes (but very little) mainly from the internet. It is not something I go out so seek, but will read if it is on my radar.
The other celebritaries who seem more famous for their lifestyle than any talent. I'm not interested in. Do they deserve what attention they get, and gains they might make from it. Yes, because a large propotion of the general public will spend the money and be interested in what they are doing. If we are going to stick our noses into their life, and make judgements about them, they should be given the rewards, both good and bad.
What does it say about society? That we are still gossips, we just have a bigger arena to play in now, and the people we gossip about are able to make money from it. At least it keeps you from picking on someone in your neighbourhood if you are so preoccupied with these high profile names.