Two business types beside me in a cafe in Islington, power breakfasting over some sort of local enterprise scheme.

BUSINESS GUY 1: We actually came up with a great slogan...it's really good...captures the whole thing.
BUSINESS GUY 2: What is it?
BUSINESS GUY 1: Eh... "The time is....now is the time....the..." I can't remember. It's on an e-mail.

Great slogan!