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Tesseract











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A style is sometimes a designer’s signature, but it can also be a veneer that covers a design. “Style has a functional role for many design projects,”  “If a design idea needs to connect with a specific audience, the styles the audience is familiar with can be a valuable addition to the design tools at hand.” It’s important to know the difference and be comfortable with how style is used. Not for good or ill, but for real or false.

It is the nature of designers to adopt contemporary styles—whether the current fancy is grunge, goth, or neo-modernism—while others borrow mannerisms of the past such as Art Nouveau or Art Deco. Sometimes these veneers are simply outerwear, worn or removed as whim demands; other times, they are codes that telegraph many things, including the intended audience, the message, and the intention. Style can be allure or it can be content. Designers should understand the history of style to be able to intelligently master it.