Our Lovely Country

From today's Jerusalem Post, in discussing Ben & Jerry's reboot in Israel, and difficulties they had the last time around:

Zinger learned his lesson in 1998 when, as a marketing gimmick to sell sorbet, he issued a press release saying he would make it with Eden Mineral Water. After the story ran in Haaretz, it led to international protests against Ben & Jerry's using "occupied" Syrian water from the Golan Heights.

When the press contacted the company's Vermont headquarters, Ben & Jerry's responded that it would consider telling its Israeli licensee to stop using the water. That led to headlines saying Ben & Jerry's was "boycotting Israeli settlements."